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Salesforce and Microsoft set up CRM team

After announcing their partnership, the two companies join forces in the Customer Relationship Management.

•• 2 Min
Salesforce and Microsoft set up CRM team

Microsoft Corp. (NASDAQ: MSFT) teams partnered with Salesforce.com Inc. (NYSE: CRM) by integrating Salesforce's Customer Relationship Management (CRM), which enables data sharing between sales teams with Microsoft Teams. The companies partner to meet customer needs by providing teams with a common view of each customer. It also aims to simplify meetings and collaboration between teams by making it easier for sales reps to access and organize data within team chats, tabs, and channels.

Microsoft is excited about the Salesforce in the Teams pilot, and the integration will be available to Unlimited Edition or Enterprise Sales and Service Cloud customers at no additional cost. For years, customer data has always been important, including current sales team data, which is stored in the CRM application in most companies. A connection between customer data and the conversations around it can improve the productivity of any team working with customers.

This is why the integration of Microsoft Teams and Salesforce is very important as users can weave together important customer and case records in teams. Doug Camplejohn, the Sales Cloud Executive VP and General Manager, said the connection of Teams and Salesforce CRM will benefit customers. You will benefit from the connection of the chat and workspace functions of the Microsoft teams with important data and actions from Salesforce.

Sales teams can now be brought together through the integration. She will help facilitate hallway conversations that are currently missing from most remote sales reps' routines. Interestingly, the integration will help the service teams to coordinate better and achieve quick response times for open cases.

This enables more team collaboration inside and outside the service department. The integration of Salesforce CRM with Microsoft Teams is the same as the integration it had with Slack Technologies. In 2019, Salesforce released a Salesforce for Slack app that enables Salesforce users in Slack to preview and browse detailed records such as cases, accounts, and opportunities.

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